Chernov is a brand of a company engaged in roasting and selling specialty coffee varieties. Roasting takes place in Moscow, roasted beans are sold throughout Russia.
Chernov is not a startup, the production processes are streamlined, the quality of the coffee is excellent, and the product has already won the well-deserved attention of the audience.
The goal of this rebranding is to expand the audience to include people for whom specialty coffee is not just an exquisite hobby, but a daily source of positive emotions and pleasure. Fireworks of taste, a celebration in every cup.
Specialty coffee is coffee of rare geographical varieties, very diverse in taste and aroma. The industry has adopted terms to describe the flavors of coffee, such as “thick”, “light”, “full-bodied”, etc., these characteristics can also be applied to typography. Main motive: Chernov is for different coffees.
This image is captured by using the Organetto Variable font in different styles. This typeface is used in product names, basic information on labels, and slogans.
In order to highlight the expressive Organetto Variable font, an additional PT Sans font is introduced. This typeface is used in large amounts of text, such as technical information, website texts, manuals, instructions, personalized information on business cards.
Main colours
Secondary colours
Corporate graphics are plastically connected with the brand’s display font and logo. The wide color scheme and abstract nature of the graphics creates opportunities for virtually endless expansion of the product line with unique graphics for each product.
Patterns for geographic specialties' packaging
Patterns for blends' packaging
Packaging for geographic specialties: Kenya, Columbia, Ethiopia, Brazil.
Packaging for coffee blends
Corporate paper bag
Wooden serving plate and thermos bottle
Enamel pin and textile bag
Thank you for watching!
Feel free to contact me:
email: Maria.artsncrafts@gmail.com
telegram: @mariavlas
